Our founders were inspired by a campaign that Intermarchè, a major French supermarket, launched in 2014 to promote wonky produce in a fun and smart way. This was followed by a trip to Portugal's street markets which enlightened us to some serious ugly tomatoes that tasted insanely good. A real eye opener and the catalyst for things to come…
Once back in the UK it didn’t take an awful lot of research to discover that very minimal steps had been taken to reduce food waste and bring this delicious misshapen produce to the consumers. We visited a major fresh produce supplier which highlighted the extent of the issue and expressed huge willingness to drive this movement. Alarm bells were ringing!
We are a bunch of perfectly imperfect individuals passionate about the environment and tackling food waste.
Our Journey (so far...)
We launched as Tasty Misfits in 2016, starting out with just a handful of customers and packing in our local church on a Saturday morning. We’ve now built relationships with suppliers across the country, cover a much larger area of South London, and even have a warehouse! It’s safe to say we’ve gone from strength to strength.
So why the change in name? Well, there was a potential trademark issue that could have arisen with a certain confectionary giant that any sensible business would do well to avoid. A setback you say? Not a chance, this was a fantastic opportunity. After an exciting rebranding venture, we arrived at our new name…
in January 2017, OddBox was born.