Our founders were inspired by a campaign that Intermarchè, a major French supermarket, launched in 2014 to promote wonky produce in a fun and smart way. This was followed by a trip to Portugal's street markets which enlightened us to some serious ugly tomatoes that tasted insanely good. A real eye opener and the catalyst for things to come…
Once back in the UK it didn’t take an awful lot of research to discover that very minimal steps had been taken to reduce food waste and bring this delicious misshapen produce to the consumers. We visited a major fresh produce supplier which highlighted the extent of the issue and expressed huge willingness to drive this movement. Alarm bells were ringing!
Running finance and operations for a girl empowerment charity, OddBox was Emilie’s brainchild
Odd Fact: Both of Emilie’s grandparents were potato growers in the North of France
Strengths: Juggles numbers like oranges - with her eyes closed!
Weaknesses: Has a soft spot for roasted butternut squash
After several years working in investment banking, Deepak decided it was time to give something back to the community
Odd Fact: Deepak is also a fully qualified Personal Trainer
Strengths: Runs the sales, marketing and technology side of the business
Weaknesses: Goes weak at the knees for the smell of freshly steamed broccolis
With almost five years’ experience managing a fruit packhouse in Kent he sure knows his apples
Odd Fact: Gavin once fit 23 cherries in his mouth (stalks not included)
Strengths: Runs operations like a well-oiled machine
Weaknesses: Can’t handle a conference…pear of course.
Our Journey (so far...)
We launched as Tasty Misfits in 2016, starting out with just a handful of customers and packing in our local church on a Saturday morning. We’ve now built relationships with suppliers across the country, cover a much larger area of South London, and even have a warehouse! It’s safe to say we’ve gone from strength to strength.
So why the change in name? Well, there was a potential trademark issue that could have arisen with a certain confectionary giant that any sensible business would do well to avoid. A setback you say? Not a chance, this was a fantastic opportunity. After an exciting rebranding venture, we arrived at our new name…
in January 2017, OddBox was born.