We aren’t. In fact, we’re odd. And we’re proud of it.
The Oddbox story starts in Portugal, at a food market filled with wonky fruit and veg. It looked weird and kind of ugly, but it tasted delicious. It got our founders, Deepak and Emilie, thinking about why we only see the same perfectly shaped fruit and veg on our supermarket shelves. Why was there no variety? And what happened to all that produce that didn’t qualify in the supermarket beauty stakes?
They were appalled to find out it got wasted. In fact a shocking 20-40% of produce in the UK is wasted before it even leaves the farms meaning a lot of unnecessary waste for the planet, a raw-deal for producers and a whole wonky world of missed opportunities for people like us to eat.
Determined to battle food waste and give ugly, wonky veg a better, more beautiful future, they visited farms, talked to producers and came up with the idea for Oddbox.
Delicious misshapen and surplus produce delivered straight to your door.
Since then we've gone from just a handful of customers and suppliers and packing our boxes in a small room every Saturday morning, to delivering over 25,000 boxes across South London.