Never waste taste.
We believe flavour beats flawless every time. So we’re building a movement around a different way of eating – one that’s grounded in nature, celebrates creativity in the kitchen and never wastes taste.
It all started with a tomato…
“Back in 2016, we tasted an ugly-but-delicious tomato in a market in Portugal. We realised we only ever saw perfect fruit and veg on the shelves… so we decided to dig deeper into how the food system works.
“The more we learnt, the stranger it seemed. Farmers grow delicious fruit and veg… then it gets rejected for being wonky. We fly food halfway around the world… then wonder why it tastes of nothing. We treat recipes like rulebooks… then wonder why we’re wasting food at home.
“None of it made sense to us – so we decided to flip the system on its head.
“From rescued fruit and veg to loose refillables and flavour-packed ingredients, we’re building a new way to shop – one that celebrates growers and makes every harvest count. A cooking style that’s creative, waste-free and joyful – even on a Tuesday night. And a way of being that’s more in tune with what’s outside the window.
“The future is odd, and we’re thrilled you’re here for the journey.”
Emilie and Deepak
Oddbox founders
Number crunching.
So far, we’ve rescued tens of thousands of tonnes of fruit and veg, from the UK and further afield (always by land or sea – never air).
Last year over 89% of our fruit and veg was plastic free and we’re working hard to make it even higher this year.
We’ve also rescued thousands of other products at risk of going to waste – from surplus sweets to wonky coffee. And saved tonnes of plastic through our refillables range.
The food system is all over the shop.
And wonkiness isn’t the half of it. From unnecessary air miles to pointless packaging, waste is baked into every nook and cranny of our food system. Now who are you calling odd?
➝ Supermarkets pick and choose, cancelling orders at the last minute if demand changes.
➝ Shoppers expect strawberries in winter and squash in spring – instead of eating what’s in season.
➝ Prescriptive recipes lead to more waste as we tick off ingredients instead of using what we have.
Proud to be the odd one out.
We’re building a movement around a different way of eating.
It’s part of a fairer food system that:
- Believes all food should be eaten – whatever it looks like.
- Supports farmers and pays them fairly.
- Embraces seasonality and imperfections in nature.
- Celebrates creativity in the kitchen.
We’ve been a proud B Corp since 2020,
making sure people and planet go hand in hand with profit.
At the end of each week, we donate any extra food to Fareshare. And our team regularly get stuck in helping out on farms and in orchards.